Our Strategic Aims

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THE 2023 – 2025 STRATEGIC PLAN

The 2023-2025 Strategic Plan was developed through the collaborative efforts of the SJEHG’s Board of Trustees, the senior management team, and staff. You can read our full Strategy here.

Mission: SJEHG is a centre of excellence providing ophthalmic care of high quality to the people of the Holy Land regardless of ethnicity, religion, social class, or ability to pay.

Vision: SJEHG will work to address avoidable blindness in the Holy Land and be recognised as the leader in the provision of quality eye care in East Jerusalem, the West Bank, and the Gaza Strip.

Our strategy is centred on our CARE values:

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compassion

Providing eye care with empathy and willingness to promote wellbeing

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accountability

Accepting responsibility for continuous performance and improvement, embracing change and seeking new opportunities to serve

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respect

Honouring the dignity of each person

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excellence

Providing exceptionally high-quality eye care

OUR STRATEGIC AIMS

Our strategy outlines how we will continue our mission through six strategic aims:

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Services

Provide eye care which is of the highest quality, accessible and patient centred

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CLINICAL DEVELOPMENT

Lead ophthalmic education, research, and innovation

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PEOPLE & STAFF

Become the employer of choice in our community

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TECHNOLOGY & DATA

Integrate secure technology and data governance with all core aspects of the Group’s clinical work

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GOOD GOVERNANCE & PARTNERSHIP

Ensure the Group’s good governance and strengthen partnerships, communications, and marketing locally and worldwide

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FINANCES

Ensure financially sustainable services

YOUR SUPPORT IS VITAL